Few fashion houses embody excess, sexuality, power and theatrical glamour quite like Versace . Founded in 1978 in Milan, the brand has lived through meteoric success, devastating tragedy, creative rebirth and global cultural reinvention. Today, it remains one of the most recognizable luxury identities in the world bold, unapologetic and strategically aligned with global pop culture. This is the full story. The Origins: Gianni Versace and the Birth of a Revolution (1946–1978)