The global rise of K-Beauty has transformed the skincare industry over the past two decades. Korean brands have introduced new routines, innovative ingredients and entirely different approaches to skin health, influencing consumers from Seoul to New York, London and Paris. The brand has just launched at Sephora in the U.S. and Canada. Yet while international audiences often focus on viral products and trending ingredients, some of Korea's most interesting beauty brands tell a

AMOREPACIFIC has relaunched its flagship AMORE YONGSAN on April 30, transforming the second floor of its striking cubic headquarters (the one you might recognize from Netflix’s Beef Season 2) into a stunning “House of New Beauty.” The space seamlessly blends a showroom, skin & scalp diagnostics, bespoke production lab, and research facilities. Highlights include the AI-powered My Skin Future tool, on-the-spot custom-compounded products (like HERA Custom Match foundation and M

K-beauty powerhouse Anua has officially named Kendall Jenner as its new global ambassador, marking one of the brand's most significant international moves to date. Known for its minimalist skincare philosophy and viral products such as the Heartleaf 77% Soothing Toner, Anua has rapidly grown from a Korean beauty favorite into a global phenomenon. The partnership with Jenner signals the brand's ambition to strengthen its presence across Western markets while continuing to capi