AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC has relaunched its flagship AMORE YONGSAN on April 30, transforming the second floor of its striking cubic headquarters (the one you might recognize from Netflix’s Beef Season 2) into a stunning “House of New Beauty.”

AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC Reopens Its Flagship Store in Seoul

AMOREPACIFIC Reopens Its Flagship Store in Seoul

The space seamlessly blends a showroom, skin & scalp diagnostics, bespoke production lab, and research facilities. Highlights include the AI-powered My Skin Future tool, on-the-spot custom-compounded products (like HERA Custom Match foundation and Mise-en-Scène hair serums), a curated Beauty Library, and a community-focused meetup lounge.

More than just a store , it’s a working studio dedicated to AMOREPACIFIC’s philosophy of holistic beauty and longevity.

A must-visit beauty destination if you’re in Seoul this year.

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