LE BLOG

AMOREPACIFIC has relaunched its flagship AMORE YONGSAN on April 30, transforming the second floor of its striking cubic headquarters (the one you might recognize from Netflix’s Beef Season 2) into a stunning “House of New Beauty.” The space seamlessly blends a showroom, skin & scalp diagnostics, bespoke production lab, and research facilities. Highlights include the AI-powered My Skin Future tool, on-the-spot custom-compounded products (like HERA Custom Match foundation and M

Cartier has officially welcomed Thai actor, singer and fashion icon PP Krit as its newest brand ambassador, further strengthening the maison's connection with Asia's new generation of cultural leaders. Renowned for his sophisticated style and growing international influence, PP Krit has become a familiar presence at major luxury fashion events, frequently appearing in Cartier creations and high jewelry pieces. His appointment reflects the French maison's continued investment

In the hyper-accelerated universe of K-beauty, few brands have transitioned from niche obscurity to global obsession as rapidly as TIRTIR. It is not simply a skincare label—it is a digital-era phenomenon, where TikTok virality, K-pop influence, and performance-driven formulas converge into a new definition of beauty. TIRTIR doesn’t sell perfection. It sells radiance engineered for the algorithm. ORIGINS: SEOUL, 2015, AND THE GLASS SKIN IDEAL Born in Seoul in 2015, TIRTIR emer