LE BLOG

ATIISSU is no longer a name whispered among insiders, it’s becoming a global fixation. is not an independent fashion brand with a traditional single designer in the way labels such as Dior or Gucci operate. Instead, it is a headwear-focused brand, particularly known for caps and accessories, and it forms part of the creative group IICOMBINED. This group is also behind well-known brands such as Gentle Monster and Tamburins, which operate in fashion, eyewear, and cosmetics. Rat

In the world of high fashion, "luxury" usually implies heritage, exclusivity, and a certain level of stiff formality. Then there’s Gentle Monster. The Seoul-born brand hasn’t just entered the luxury market; it has completely disrupted it by treating every pair of glasses not as a product, but as a gateway into a fully developed visual universe. By blurring the lines between art galleries, gaming consoles, and K-pop stages, Gentle Monster has moved beyond "selling frames" to s

Another beauty brands?, no... there are worlds you step into. Tamburins belongs firmly to the latter. Born in Seoul under the creative umbrella of Gentle Monster, Tamburins doesn’t just sell fragrance or skincare. It builds atmospheres. Each product, each campaign, each store is part of a carefully constructed narrative where art, scent, and identity blur into one immersive experience. If traditional beauty is about routine, Tamburins is about ritual. The DNA: Where Art Meets