From a small fur atelier in Rome to a global symbol of innovation, craftsmanship and cultural relevance Few fashion houses embody the idea of heritage and reinvention as seamlessly as Fendi. Founded in Rome nearly a century ago, Fendi has evolved from a family-run leather goods shop into one of the most influential luxury brands in the world. Its story is one of craftsmanship, bold creativity and — perhaps most importantly — an ability to constantly adapt without losing its i