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LE BLOG


Effortless glow, iconic style
The new Black Cushion by HERA is redefining beauty with its flawless finish and skin-like radiance. Lightweight, buildable, and designed for all-day confidence. And with Felix bringing his unique charm to the campaign, it’s the perfect blend of innovation and artistry. Ready to glow differently?
Lena Vázquez


Hyunjin for GUESS: A Different Kind of Effortless
Hyunjin has already proven he can embody the polished elegance of houses like Versace, Dior, and Cartier. That refined, almost ethereal presence comes naturally to him. But what makes his new visuals for GUESS interesting is the shift in energy. Here, it’s less about perfection and more about ease. There’s a freshness to the images, something more relaxed, more spontaneous,that still feels completely authentic. He doesn’t lose his identity; he adjusts it. And that’s much hard
Lena Vázquez


The Unstoppable Ascent: Hyunjin of Stray Kids as the Ultimate Luxury Muse
A Birthday Monograph. March 20th marks the birth of an artist whose impact has transcended the boundaries of K-Pop. While known to millions as the breathtaking visual and mesmerizing main dancer of Stray Kids, Hwang Hyunjin has, in a remarkably short time, established himself as one of the most significant and influential figures in the global luxury industry. His story is not just one of endorsements; it is a narrative of a profound synergistic relationship between an innate
Lena Vázquez
Where luxury meets Asian celebrity culture. Follow the story.




























































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