Louis Vuitton has made Pride personal this year.

For the first time, Nicolas Ghesquière , Artistic Director of Louis Vuitton Women's Collections , has designed the ALL LVMH Pride 2026 t-shirt on behalf of the house. The design draws on imagery reminiscent of Keith Haring, an artist whose work was deeply rooted in activism and community, echoing the spirit of the recently unveiled Cruise 2027 show in New York.

The t-shirt will be worn by thousands of LVMH employees marching in Pride parades around the world , visible, united and proud.

A tradition that began in 2023, where one LVMH house designs the annual Pride t-shirt, continues to grow in both meaning and visibility. This year, it's Louis Vuitton's turn , and Ghesquière made sure it counted.