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LE BLOG
Cushion Foundations: The K-Beauty Invention That Changed Global Makeup
Long before “glass skin” became a TikTok obsession and before luxury beauty brands rushed to imitate Korean complexion products, South Korea had already transformed the global makeup industry with one invention: The cushion foundation. Portable, luminous, skincare-focused and engineered for speed, the cushion compact became one of the most important beauty innovations of the 21st century , not simply because of packaging, but because it fundamentally changed the philosophy of
Lena Vázquez
Felix on ATiiSSU Pop Up Store
Felix surprised us all by turning up with dark hair (we don’t know if it’s a wig or if he’s changed it again) during his visit to the ATiiSSU pop-up store in Seoul.
Lena Vázquez
Felix x ATiiSSU , a western tale
Heat rises. Boundaries dissolve. ATiiSSU steps into the desert with a story untold. Endless dunes, electric energy the DESERT COWBOY collection captures a moment of tension where worlds collide. Felix meets the unexpected. Instinct meets illusion. Forged under the desert sun, the 2026 DESERT COWBOY COLLECTION is here. Enter the heat. Enter the story. Launching April 28 — online & offline.
Lena Vázquez
Where luxury meets Asian celebrity culture. Follow the story.
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