LE BLOG

Felix (Stray Kids ) has been selected by the Ministry of Culture of South Korea as the official artist for the Hanbok Wave 2026 project. He will collaborate with five Korean hanbok brands to showcase the beauty of this traditional garment to the world.

How Kenzo Takada transformed fashion through colour, joy and cultural fusion, and created one of the most influential luxury brands of the modern era. Fashion history is often told through the stories of revolutionaries. Coco Chanel liberated women from corsets. Christian Dior restored glamour after war. Yves Saint Laurent introduced ready-to-wear luxury. Cristóbal Balenciaga reinvented silhouette. But few designers changed the cultural geography of fashion quite like Kenzo T

The visual campaign features South Korean national team players Son Heung-min and Lee Kang-in, along with Felix from Stray Kids, presented as a cheerleader captain who will inspire cheers from everyone. The campaign is notable for placing them alongside global football stars such as Messi, Bellingham, and Yamal.