LE BLOG

Bang Chan stars in Fendi's new Baguette campaign alongside Sarah Jessica Parker. The iconic 26424 bag is back — and it's never looked this good.

The leader of Stray Kids steps out in a minimal, high-impact look that signals the new direction of Fendi In his latest appearance, Bang Chan once again proves why he sits at the intersection of K-pop influence and contemporary luxury fashion. Dressed head-to-toe in Fendi, the artist delivers a masterclass in 2026 styling: refined essentials, relaxed tailoring, and a statement accessory that anchors the entire look. Moving away from overt logomania, this outfit is built aroun

From a small fur atelier in Rome to a global symbol of innovation, craftsmanship and cultural relevance Few fashion houses embody the idea of heritage and reinvention as seamlessly as Fendi. Founded in Rome nearly a century ago, Fendi has evolved from a family-run leather goods shop into one of the most influential luxury brands in the world. Its story is one of craftsmanship, bold creativity and — perhaps most importantly — an ability to constantly adapt without losing its i