Bangchan x Fendi

Bang Chan x Fendi: The Baguette Is Back — And It's Personal

Fendi just dropped its new Baguette campaign and our bias is front and center. Bang Chan joins Sarah Jessica Parker, Jessica Alba, Mina and more in celebrating the iconic bag returning to its original 26424 silhouette — the one that started it all back in 1997.

Chan has been part of the Fendi family since being named brand ambassador earlier this year, and this campaign cements his place as one of the house's most iconic faces. From the Milan runways to now carrying the most legendary bag in luxury fashion , Chris is simply built different.

The Baguette. Not just a bag. Never just a bag.