From being fired at Perry Ellis to redefining Louis Vuitton, surviving scandals, creating the Stam bag, dressing Sofia Coppola, inspiring Gen Z again , and why LVMH eventually sold the brand Fashion history rarely remembers the safe designers. It remembers the ones who disrupted the system. And few designers disrupted luxury fashion more consistently than Marc Jacobs. For over three decades, Jacobs has existed at the strange intersection between: underground cool American spo