LE BLOG

Versace has announced Chinese actor Ding Yuxi as its newest global fragrance ambassador, marking another significant step in the house's strategic expansion into the Asian market. Known for his compelling performances in some of C-drama's most celebrated productions, Ding Yuxi brings a magnetic presence and a rapidly growing international fanbase to the Versace universe a combination that aligns perfectly with the brand's bold, unapologetic identity. The appointment reflects

Italian jewelry giant Bvlgari has just added another high-profile name to its roster: South Korean actor Byeon Woo Seok.The announcement was made on May 11, 2026, coinciding with the opening of the brand’s Eclettica High Jewelry exhibition in Seoul. The timing feels intentional and elegant, perfectly blending Korean influence with Italian luxury. Byeon Woo Seok has quickly become one of the most sought-after faces in the industry thanks to his strong on-screen presence and na

To speak about Pucci is not simply to speak about fashion. It is to speak about movement, light, color, travel, and a very specific idea of freedom, the kind that exists somewhere between Capri at sunset and a silk dress catching the wind. From its origins in post-war Italy to its current revival under a new creative vision, Pucci remains one of the most distinctive voices in fashion. Not because it follows trends, but because it has never needed to. The Founder: Emilio Pucci