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LE BLOG


Nattawat Jirochtikul, new LV official friend
Congratulations to Nattawat Jirochtikul. The Thai actor has been announced as Louis Vuitton’s official Friend of The House after attending a few shows like the House’s Men’s Spring/Summer 2026 and Fall/Winter 2026 shows in Paris as a front row guest.
Lena Vázquez


Louis Vuitton Cruise 2027: When the Gilded Age Met Keith Haring
There's something almost poetic about Nicolas Ghesquière choosing the Frick Collection for this one. A Gilded Age mansion filled with Rembrandts and Vermeers , and then, walking through it, the unmistakable scrawl of Keith Haring on a Louis Vuitton trunk from 1984. That trunk is where it all started. Haring bought it, took a marker to it, and left his signature crawling baby and dancing figures all over the canvas. Louis Vuitton acquired it years later, quietly filed it in t
Lena Vázquez


FASHION ENTERS THE GAME: Luxury Brands And The Gaming Universe
From Louis Vuitton x League of Legends to Balenciaga’s Fortnite takeover, Prada’s Final Fantasy era and why gaming became fashion’s new front row For decades, luxury fashion and gaming existed in completely different worlds. One represented: couture ateliers Paris salons exclusivity craftsmanship The other was associated with: internet culture teenage bedrooms online avatars esports arenas RAZER X Dolce&Gabbana 2023 Collab And yet somehow, by the late 2010s, these two indus
Lena Vázquez
Where luxury meets Asian celebrity culture. Follow the story.




























































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