From the streets of Harajuku to collaborations with global superstars, luxury maisons and K-pop icons Few brands have shaped contemporary fashion as profoundly as A Bathing Ape. Known globally as BAPE, the Japanese label has become far more than a streetwear brand. It is a cultural phenomenon, a collector's obsession and one of the foundations upon which modern hype culture was built. Long before luxury houses embraced sneakers, before collaborations became the industry's fav