SHISEIDO proudly welcomes global pop icon Lalisa Manobal "LISA" as New Global Ambassador for ULTIMUNE.

SHISEIDO proudly welcomes global sensation Lalisa Manobal "LISA" as the new Global Ambassador. LISA will debut first campaign for SHISEIDO's iconic ULTIMUNE franchise, a product celebrated worldwide with over 331 beauty awards since its launch in 2014.*

*Cumulative number of awards received worldwide for all ULTIMUNE Power Infusing Concentrate series since its launch in 2014 (as of December 2025, according to Shiseido survey)

LISA, a global pop music sensation, actress, and dancer, is celebrated worldwide for her powerful performances and authentic artistry. Her relentless drive to grow and evolve as an artist reflects her unwavering commitment to delivering her very best to her fans, aligning seamlessly with SHISEIDO's core values.

"LISA's perfectly plump and glowing skin reflects a beauty that moves beyond the limit. It radiates from her inner self. She is constantly redefining herself, showcasing her unique and unparalleled beauty in new ways as a global artist representing Asia on the world stage. This embodies the very spirit of ULTIMUNE—an innovative serum from Japan that brings its transformative skincare benefits to users worldwide. I am thrilled to embark on this exciting new chapter of ULTIMUNE’s story alongside LISA."

---- Echo LO, Global Brand President, brand SHISEIDO