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LE BLOG
FASHION ENTERS THE GAME: Luxury Brands And The Gaming Universe
From Louis Vuitton x League of Legends to Balenciaga’s Fortnite takeover, Prada’s Final Fantasy era and why gaming became fashion’s new front row For decades, luxury fashion and gaming existed in completely different worlds. One represented: couture ateliers Paris salons exclusivity craftsmanship The other was associated with: internet culture teenage bedrooms online avatars esports arenas RAZER X Dolce&Gabbana 2023 Collab And yet somehow, by the late 2010s, these two indus
Lena Vázquez
GUCCI : From Florentine Leather Goods to Global Cultural Obsession
If Versace is power and spectacle, Gucci is reinvention. Few luxury houses have experienced as many radical transformations as Gucci and survived each one stronger. The Beginning: Guccio Gucci (1921) Founded in 1921 in Florence by Guccio Gucci, the brand began as a leather goods and luggage company inspired by British aristocratic style he observed while working at the Savoy Hotel in London. Gucci introduced: Fine leather travel goods Equestrian-inspired motifs The Horsebit
Lena Vázquez
Where luxury meets Asian celebrity culture. Follow the story.
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